The ways consumers use technology is evolving at an exponential rate... can the same be said about market research?
The fact that technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. This eBook explores the way we can learn from tech savvy consumers and follow their lead to innovate the way we seek to understand them.
What will you learn in this ebook?
- A look at today's voice activated device ownership and usage
- How you can connect multiple consumer segments
- Ways to search for answers that have already been asked
- How to apply survey segments to programmatic advertising
- Ways to integrate artificial intelligence into market research