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The Consumer Loyalty Report explores the reasons consumers stay loyal in their reported buying behaviors, as well as the motivations to switch brands.

Kantar interviewed 3,657 people from the Kantar Profiles Network across 12 countries (US, Brazil, UK, France, Germany, Spain, The Netherlands, India, Singapore, Indonesia, Mainland China and Korea) using our award-winning survey design tools to explore 11 categories of products and services.

What will you learn in this Report?

  • What consumers are buying
  • How likely consumers are to stick with the same brand
  • Why consumers do and don't stay loyal
  • How likely consumers are to try new products and technologies