Smart Speakers for Modern Survey Design

smart speaker infographic partial-1-607189-edited

Smart speakers are dramatically affecting consumers’ daily livesAre they the next step for modern surveys?

Respondents are demanding that we supply them with shorter, more engaging surveys, so at Lightspeed we opted to do some research around smart speaker devices. 

  • Who owns them?
  • Which devices do they own?
  • How much do they use them?
  • Are they willing to use them to answer research questions?

We interviewed 1,097 US and 1,177 UK Lightspeed panelists, including those on the VICE Voices panel, in March 2018. Download our infographic and explore some of these results.