GOOD RESEARCH REQUIRES GOOD RESPONDENTS
Since the quality of respondents varies by market, source and supplier, we believe that research requires enhanced validation that ensures participants are telling the truth. For all these applications, Lightspeed GMI’s Honesty Detector offers a groundbreaking solution to give you confidence that your respondents are answering honestly.
Download our ebook to learn more about Honesty Detector, and our approach including:
- How Honesty Detector works, improving data quality and quantity
- How Honesty Detector fits into Quality Suite, our comprehensive validation approach
- Three case studies showcasing how Honesty Detector helped very different clients achieve better results